In 2024 I lead the creative for Twinings Middle East Social Look & Feel. Drawing on my Lebanese heritage, I developed a concept inspired by traditional Ottoman tea presentation with rich, evocative imagery to reflect the ritual and elegance of tea culture. The approach aligned seamlessly with the brand’s legacy, capturing its heritage, sophistication and timeless appeal. This project involved collaborating directly with the client to build brand awareness across a regional rollout. Deliverables included design concepts, a look and feel deck, social post examples, and creative direction for all future socials.